Fashion’s Invisible Woman
Even as Americans get larger, designers and retailers cling to the idea that style comes in one size: small.
The Los Angeles Times posted an article in 2009 that stated the facts about the plus size category. It was shocking to me. Department stores, mall retailers and designer boutiques all cater to his physique — even when it’s saddled with love handles, a sagging chest or a moderate paunch. In menswear, shlubby is accommodated.
But the average U.S. woman, who’s 162.9 pounds and wears a size 14, is treated like an anomaly by apparel brands and retailers — who seem to assume that no one over size 10 follows fashion’s capricious trends. Why? This is so wrong, on so many levels.
Americans are getting larger, and 62% of females are already categorized as overweight. But the relationship between the fashion industry and fuller-figure women is at a standoff, marked by suspicion, prejudice and low expectations on both sides. The fear of fat is so ingrained in designers and retailers that even among those who’ve successfully tapped the market, talking plus-size often feels taboo. The fraught relationship between fashion and plus-size is far from new, but seems particularly confounding in a time when retailers are pulling out all the stops to bring in business. Unfortunately the plus size gals get pushed to the back and you get stuck with the average few things on a rack that are available to purchase. Is this permissible ladies? I think not.
No No No….changes are coming soon, and I am going to make it happen come hell or high water!
Carrying a range of sizes that includes the average female would seem like a good place to start.
Plus-size has been a challenge for the industry for decades….says who? When women do find lingerie, its so costly that you wonder what it’s made of? Not at Simply Luscious Lingerie…. Welcome home ladies!
My question is “Why?” Why should women who don’t fit the 100 pounds, size 0-4 feel left out and why do industries make it so difficult for these women to buy sensual alluring pieces? Shame on you! Because of this, women in this demographic have learned to make fashion not a priority.” The longing for style is strong, but the hopes of finding it are low, and shopping is less fun than frustrating.”
Welcome to Simply Luscious Lingerie, the soon to be plus size lingerie shop and sister company to Simply Delicious Lingerie arrives this fall and we are determined to make it everything you’ve wanted ladies and then some! Now is your chance,…..make your comments and PLEASE tell me what it is that you seek/desire that you aren’t finding elsewhere….We’ll specialize in sizes from full figure to plus size 1X-4X. I’m not doing this for me, I’m doing it for all of you. Had it not been for my girlfriends whom several are actually plus size women, I might not have researched and focused so much on this field. I am so very glad that they voiced their opinions!
Thank you so much Dee, Michelle, Suzanne, Tina, Cindy, Sweeney, and everyone else that pushed me to take my dreams to the next level! My intentions are to launch this new web site in early fall. I appreciate your advice, and your friendship, especially the caring that you put into helping me find just what it was that women not only wanted, but needed.
Welcome to all whom don’t know me but hopefully you’ll take the time to get to know me. I am the woman who actually “listens” to what you want, not the woman who does what she thinks will work best. Stay tuned……I am so excited to take this to the next level!! I look forward to making Simply Luscious Lingerie quite successful.
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