Does Sex Sell?

Oh you better believe it…Sex sells! Advertising and sex have been tied together since advertising became a big business. The use of sexually suggestive images to sell just about everything really emphasizes the point that sex is a merchandiser’s best friend. One doesn’t walk into this type of business with blinders on. Being a woman in today’s society and feeling confident with who we are screams sex appeal to most men I know. It’s a sense of feeling like you can do anything and knowing that what you are wearing underneath your clothes gives you that sexy edge.

Sex is used to sell all sorts of products. Would you agree that sex really sells… best? I am a little bit bias due to the fact that I own a few lingerie shops myself, but in all reality, sex does sell….no matter how you slice it, it just does!

For the consumer, it makes sense to use sex to sell lingerie, men’s and women’s cologne/perfumes, even liquor, but what about using sex to sell some of these other products? Lingerie is a leading seller in the market today. Sex sells claims the old and undeniably true adage. We are sexual beings. Advertisers use this attribute by trying to associate their products and services with sexy imagery hoping that some of the hotness gets attached to their brand in the consumer’s subconscious mind.

However abusing your audience’s attention is a dangerous thing. Another thing to be cautious about is how much nudity is sufficient to grab eyeballs and what is too much thus considered offending. This is of course a cultural question. Usually the more religious your target market the less accepted it is to show bare body parts. For these reasons one needs to be careful where and how to use sex in advertising.

To a degree, fashion brands are going with the flow of a 24/7 media landscape in which the limits of what images are deemed acceptable are constantly being tested and expanded. While we are playing a role in communicating suggestive, if sometimes playful, sexually infused messages, brands and retailers are generally reluctant to discuss the impact of what they are doing. Now the brand is less important because of the dialogue that exists between consumers, and what makes a brand cool is what this new culture defines. Today, it’s social media, the conversation. You can’t understand your consumer if you do not have a dialogue. You don’t need much dialogue to discuss or describe sex. Lingerie suggests being provocative, sassy, saucy and spicy.

At Simply Delicious Lingerie we are working at creating advertisements that will show class, not trash. In retrospect, some would ask, “How is selling vibrators and toys in an adult novelty section not trash?” We don’t enforce the items, we sell them. I strongly believe that everyone has a right to do what they wish to do in the privacy of their own home or surroundings….you are purchasing the products from my web site whether they be beautiful corsets, baby dolls, cocktail dresses, gowns, swimwear, or novelties….one wouldn’t think that you were going to sit on a porch swing and use the toy…..NO, you are discreet in how you use or wear it just as we are in how we sell it.

I was raised a strong Catholic. Pornography is a sin according to the Catholic church and anything that goes along with it…I’m guessing that this includes lingerie? Why is it OK for the church to condemn what I did/do but it’s OK to play BINGO and drink all night in a beer tent or in the church basement and then get in your car and drive home? I just don’t get it?

I admire those who unlike many continue to find a way to sell the products without getting bad mouthed. I have no trouble sleeping at night, in fact…I sleep quite well. Lingerie is a billion dollar industry and unlike some, sex does sell and I will continue to sell it! As my businesses grow I will open myself up to yet other markets. Why? Why not. I like working for me and not punching a time clock. I respect all of my customers and appreciate them for choosing Simply Delicious Lingerie and Simply Luscious Lingerie for their “naughty needs” and beautiful lingerie products.

Michele, Owner/CEO

Simply Delicious Lingerie

Simply Luscious Lingerie



Simply Delicious Lingerie

Simply Delicious Lingerie is an online boutique specializing in sexy lingerie from designers such as Carrie Amber Intimates LLC ‘SeventilMidnight’, Be Wicked, Elegant Moments, Fantasy Lingerie, Raveware, and WMS Clothing. Our lingerie is the aphrodisiac of taste, and represents beauty and luxury at an affordable price. At Simply Delicious Lingerie we’ve personally selected a variety of sexy lingerie just for you and all of your sensuous rendezvous. We sell accessories, Bordello shoes, Pleaser shoes, garter sets, bridal lingerie, bridal undergarments, honeymoon lingerie, wedding day lingerie, wedding garter sets, wedding petticoats, affordable plus size lingerie, Halloween costumes, sexy plus size costumes,  fantasy lingerie, matching lingerie sets, men’s underwear, men’s lingerie, sexy thigh high stockings, satin pajamas, plus size sleepwear, adult novelty items and sex swings including the Whip Smart Pleasure Swing and our newest swing…the Fetish Fantasy Yoga Sex Swing.  Our mission is to take your sexy lingerie needs to the next level of comfort, intrigue, romance and sophistication. For more information or to place an order today please visit   

Say YES (your everyday sexy) to Simply Delicious Lingerie! ®

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